Wednesday, September 23, 2009

Oswald Avery's connection to Haldeman-Julius


It seems an unlikely connection, but there does exist a tenuous connection between two of our favorites here at the online edition of the Arcadian Recorder.

Oswald Avery's grandfather was publicly credited as having helped perfect the successful printing of tiny, light, complete, readable bibles on India Paper and thus helping to secure the fortunes of the hitherto hapless Oxford University Press.

Since OUP, as it is usually known in the book trade, is today one of the most valuable trademarks in the world, this is a story worth recalling.

OUP gained this rise to world prominence based on its exclusive hold on the secret knowledge required to make India paper - a incredibly thin, flexible, strong and yet opaque & non-yellowing paper made out of old hemp ropes and lots of lime.

It allowed you to pack in a million readable words (like the Bible) in a small, light but permanently readable book - perfect for shipping in mass quantities across the world on a very tight budget.

For Christian evangelicals determined to 'evangelize the world in one generation' it was - literally - a God-sent paper.

OUP quickly sold millions of its lightweight bibles, dictionaries and reference books based on the use of this paper.

Haldeman-Julius couldn't afford the price of this paper and expect to keep selling his 'little blue books' at the price of an American nickel shipped post-paid worldwide.

But his mind moved along the same lines of constantly seeking ways to 'mass-evangelize the world' at a reasonable price.

His book-making frugality matched and even exceeded those of his competitors in the world of Christian bible and tract makers.

I say 'competitors' because of course the personal dogma of Haldeman-Julius that drove him to be equally frugal in his printing methods was simply this: " There is no Christian God" !

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Histories of WWII all start with the presumption that it was a war raged between humans and human ideologies, with Nature’s climate and geography as side issues easily surmounted.My blog, on the contrary will only accept that it was conflict between humans and their ideology that STARTED the war but that it was the barriers thrown up by Mother Nature (geography & climate) that turned it into a war that lasted between 6 to 15 years and expanded to thoroughly involve all the world’s oceans and continents. High Modernity may have started the war convinced that Nature had been conquered and was about to be soon replaced by human Synthetic Autarky and that only human Tiger tanks and human Typhoon planes were to be feared. But by the end, more and more people had lost their naive faith in Scientism and were beginning to accept that humanity was thoroughly entangled with both the Nature of plants, animals & microbes as well as the Nature of so called “lesser” humanity. By 1965, the world was definitely entering the Age of Entanglement. Billions still believed - at least in part -with the promises of High Modernity but intellectually & emotionally, it was no longer dominant...

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